Ads matter far less than the stories people tell about you.

                             

nar8iv partnership ensures they tell a better story.

   

 

About

 

Nar8iv has one purpose; help emerging companies quickly scale to their full potential.

We're not an ad agency. The world has way too many of those already.

We're a network of senior professionals from virtually every marketing discipline who come together, as needed, to lift our clients as high as their talents and capabilities can take them.

And despite our recent challenges, the opportunities that lay ahead have never been greater nor more attainable once you know how to seize them.

Over the next 10 years, 40% of all existing companies, including some industry leaders, will cease to exist - at least as we've known them. They were too slow to fully embrace operational technology and there's no catching up.

During these same 10 years, 6.5 million new companies will be launched with the dream of filling the void. Unfortunately, 6 million will fail and half of those within their first three years.They will embrace the technology but fail to realize the extent to which that technology had changed the expectations and demands of their audience.

Said another way, they will follow conventional wisdom right through the guardrail and over the cliff to a fiery death.

The first step to reaching your full potential and seizing the opportunity is to let go of conventional wisdom developed in and for time that no longer exists and embrace innovative thinking designed for the world as it is and will be. 

It's your company; your move.

The Parallel Universe We Call the Ad Industry

July 3, 2019

Start Waving Goodbye to Influencer Marketing

April 17, 2019

Don't Fix Us. Make Something Happen!

April 17, 2019

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July 3, 2019

It's Cannes time again which always which always leaves thinking, "Love or hate the advertising industry, you have to give it credit for its self-perpetuation." It thrives in its own world, needing only a steady stream of funding from clients with few options....

April 17, 2019

Here's what I love about the advertising industry. No matter how desperate the situation, it's convinced it's just one new tactic away from everything falling neatly back into place.

Forget that most of us block, filter, fast-forward through or simply ignore 9...

April 17, 2019

I found myself on a roll last week; the kind that makes people who love you cover their eyes and beg you to walk away.

During our first conversation with CEO's of three very different companies, I was interrupted and told that my company's job wasn't to change the way t...

November 13, 2018

I sometimes read posts from creative people, who decry the advent of data. They say it has ruined the industry, rendered creativity meaningless, ripped the emotion out of their work and turned control over to the analysts.

This, they claim, is why advertising has b...

September 5, 2018

Not to be confused with the constant refrain of my ex wife,  "It isn't me, it's you!" (Do I sound bitter? I can never tell) this thoughtful breakup line is used in the hope that two people can walk away, whole-enough, to get back out there and fail again....

July 25, 2018

In 1993 I was running the Budweiser account for DMB&B/St Louis. Bud was the King of Beers, 2 1/2 times the size of Miller Lite, its nearest competitor but the brand team was nervous because there was change in the air.

On one side the light beer segment was gaining mome...

The vast majority of brands and the people who run them, have a big problems these days. Their marketing efforts aren't having the impact needed to grow the business.

Their audiences are increasingly difficult to find and it doesn't seem like people are paying atte...

April 17, 2018

Is it just me?

I don't understand why I constantly see articles quoting marketing industry leaders as they endorse this week's bit of technology designed to help CMOs get their advertising in front hiding audiences? Wouldn't we be better served trying to understand and...