214-356-0082

Dallas, TX, USA

©2016 BY NAR8V. PROUDLY CREATED WITH WIX.COM

                       Ads have been replaced by the stories people tell about you.

                             

nar8iv partnership ensures they tell a better story.

   

 

 

                               Nar8iv Partnership Helping innovative companies scale to their full potential.

 

We live in a narrative economy where stories shared by your customers, the value delivered in your content, and the passion with which your people live and share your brand, will drive your success far more than your advertising. 

So before you scramble in search of new tactics that will miraculously fill your sales funnel with warm prospects - it won't happen BTW -  start by delivering honest and inspiring answers, to three simple questions:

 

                      What one audience are you passionately and relentlessly committed to serve?

                      What will you help them do?

                      Why are you driven to do it?

                      

The goal is to stop trying to say what you think people want to hear, and dig deep to uncover your true purpose. It has to be authentic and your answer to the third question must inspire the audience you identified in the first. No short cuts. No excuses. 

 

With your brand purpose identified, we build outward through a narrative that unites and inspires your employees, partners and current customers while inviting like-minded influencers and prospects to perpetually move toward your brand.

 

We replace the internal competition with a spirit of cooperation that speeds consistent decision-making and accelerates progress. Finally, we take marketing from an endless series of opportunistic messages companies use to sell anything to anybody, to become a vehicle through which your company demonstrates its ongoing commitment to your audience. No smoke. No mirrors. Just honesty, commitment and discipline. 

This is how young companies with great ideas will eclipse leaders in every the; how fresh thinking and innovation will obsolete the dinosaurs that refuse to adapt or simply cannot. 

This is your time!

A 10-minute phone call (Bill @ 214-356-0082) will let sides know if a face-to-face is a worthwhile next step.

 

 

 

About

The Parallel Universe We Call the Ad Industry

July 3, 2019

Start Waving Goodbye to Influencer Marketing

April 17, 2019

Don't Fix Us. Make Something Happen!

April 17, 2019

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July 3, 2019

It's Cannes time again which always which always leaves thinking, "Love or hate the advertising industry, you have to give it credit for its self-perpetuation." It thrives in its own world, needing only a steady stream of funding from clients with few options....

April 17, 2019

Here's what I love about the advertising industry. No matter how desperate the situation, it's convinced it's just one new tactic away from everything falling neatly back into place.

Forget that most of us block, filter, fast-forward through or simply ignore 9...

April 17, 2019

I found myself on a roll last week; the kind that makes people who love you cover their eyes and beg you to walk away.

During our first conversation with CEO's of three very different companies, I was interrupted and told that my company's job wasn't to change the way t...

November 13, 2018

I sometimes read posts from creative people, who decry the advent of data. They say it has ruined the industry, rendered creativity meaningless, ripped the emotion out of their work and turned control over to the analysts.

This, they claim, is why advertising has b...

September 5, 2018

Not to be confused with the constant refrain of my ex wife,  "It isn't me, it's you!" (Do I sound bitter? I can never tell) this thoughtful breakup line is used in the hope that two people can walk away, whole-enough, to get back out there and fail again....

July 25, 2018

In 1993 I was running the Budweiser account for DMB&B/St Louis. Bud was the King of Beers, 2 1/2 times the size of Miller Lite, its nearest competitor but the brand team was nervous because there was change in the air.

On one side the light beer segment was gaining mome...

The vast majority of brands and the people who run them, have a big problems these days. Their marketing efforts aren't having the impact needed to grow the business.

Their audiences are increasingly difficult to find and it doesn't seem like people are paying atte...

April 17, 2018

Is it just me?

I don't understand why I constantly see articles quoting marketing industry leaders as they endorse this week's bit of technology designed to help CMOs get their advertising in front hiding audiences? Wouldn't we be better served trying to understand and...

March 27, 2018

I get it. You're the CEO and you're busy.

You'll say you've done your part. You hired a very expensive, impressively experienced CMO and you expect her to autonomously lead ALL marketing initiatives. After all, your management style is to hire great people and get out o...

December 6, 2017

With so much of the marketing world playing out in the online and mobile space, why are digital agencies still content to let general market agencies drive the bus?

I understand managing the technology is a time-consuming and mystifying endeavor but why is that eno...