Late in the go-go 80s when I first got into advertising, my boss explained the job in simple terms:  

"We find out what people need to hear in order to buy today, and we tell it to them."

It was not a complicated business back then but anyone trying to build their busine...

As most company leaders struggle to keep their businesses alive, there are eight steps you can take today to ensure a brighter future. 

We understand the fear and worry; wondering if you'll be able to keep the lights on. It's natural. The problem is,...

We all understand how technology has transformed the way business is done and we trust it will continue to help companies do more, faster, better and cheaper.

Of course, as with every transformation, those who see the future and respond tend to do a lot better...

Did something really just happen?

Was the senseless murder of George Floyd the final straw? Will the next murder of a person of color be the final, final straw? Have we finally had enough; seen enough that we're finally willing to put heads together and make some change...

Simon Sinek made famous the notion in his book, "Start with Why." 

His point was that for your company to make the biggest impact you need to go beyond what you do and how you do it, to understand why you do it. It's an exploration what drives your passions th...

I get it. You're the CEO and you're busy.

You'll say you've done your part. You hired a very expensive, impressively experienced CMO and you expect her to autonomously lead ALL marketing initiatives. After all, your management style is to hire great people and get out o...

Soon it will be Cannes time again which always leaves me thinking, "Love or hate the advertising industry, you have to give it credit for its self-perpetuation." It thrives in its own world, needing only a steady stream of funding from clients who have no place else to...