Helping innovative companies scale to their full potential

 

           In a post-advertising world                                           

                                                                                  nar8iv partnership

   

 

About

 

Nar8iv has one purpose; help you scale your young, innovative company to its full potential.

And despite the challenges we're all facing, the opportunities ahead have never been greater or more attainable.

Consider that in a 2019 study, the MIT Executive Summit predicted that by 2030, 

40% of all existing companies will be gone. Arrogance, outdated practices, rigid structures and cultures will leave them incapable of adapting to a business and marketing environment that will have gone through a complete transformation. 

While that presents a tremendous opportunity for innovative new companies trying to fill the void, history shows that 9 out of every 10 will fail and half in their first three years. While their leaders may have great ideas; too many still think, operate and talk about their companies like it's 1995 and no one is listening. 

 

People have heard it all a million times over.

 

They want the companies they support to recognize their changed expectations and demands. They want personalization and transparency. Who are you? What do you do? How do you do it? Who, specifically, do you do it for? Be anything you want to be. Just be honest about it.

 

"If you do it well and it's perfect for me, I'm in. If you don't, I'm out." In other words, stop the BS.

 

We're not an ad agency. The world has way too many of those already.

 

We're a partnership of experienced professionals who operate independently and together as needed; united in a belief that if you're an innovator trying to bring a great new idea to the mainstream, you must look forward and start thinking, operating and talking about your company like it's 2030.

Do that today and they will listen.

The future is bright. We can help you get there first.

Bill Ferguson

Managing Partner

bill@nar8iv.com

214-356-0082

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Stop Hunting, Start Farming

I have met a lot of great people in the marketing industry; phenomenally smart and creatively talented people who work their collective asses off for their agencies and clients. The problem is that way too much of their time is spent grinding in areas that just don't matter as much as they once did because their agencies haven't adjusted nearly enough to match a market that started to change dramatically about 15-years ago. Instead, these agencies have done what we've come to expect. They started in denial, for years explaining that all this technology was simply clouding the picture and that things would settle back to normal soon enough. When that clearly wasn't going to happen, they start

Snapchat or Instagram for Ad $

Last Monday ADWEEK published the results of research it commissioned from Survata comparing how Gen Z and Millennials view advertising on Instagram and Snapchat. The goal was to help marketers determine where they should invest their ad dollars now and going forward." Research headlines: When asked how they feel about the advertising they see, 69.3% of the Instagram audience said they hate it, don't notice it or are neutral about it. 65.4% of the Snapchat audience answered the same way. Of the total number of people surveyed, 31.5% (Instagram) and 32.5% (Snapchat) said they rarely noticed the ads at all. When asked about specific ads, about two-thirds (Instagram) to three-quarters (Snapchat)

Content that Kills!

To celebrate its 15th anniversary, BMW Films made a quiet return last Sunday with the release of The Escape. It's the ninth installment in the series of short films and like the first eight, it stars Clive Owen as the mysterious driver who always gets the call when someone even more mysterious needs to move precious cargo through a gauntlet of trouble. This time the cargo is Lily (Dakota Fanning), the last remaining clone of a private development company being set upon by the FBI. The job of delivering Lily was never going to be easy but it goes especially bad when the driver goes rogue and takes on a hundred henchmen in Humvees led by Holt (Jon Bernthal) perched on the foot-rail of a helico

 
 
 

Contact Info

I’d love to hear from you! Please send me a note or comment and I’ll reply promptly.

Email:

Phone:

214-356-0082

 

214-356-0082

Dallas, TX, USA

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