Helping innovative companies scale to their full potential

 

           In a post-advertising world                                           

                                                                                  nar8iv partnership

   

 

About

 

Nar8iv has one purpose; help you scale your young, innovative company to its full potential.

And despite the challenges we're all facing, the opportunities ahead have never been greater or more attainable.

Consider that in a 2019 study, the MIT Executive Summit predicted that by 2030, 

40% of all existing companies will be gone. Arrogance, outdated practices, rigid structures and cultures will leave them incapable of adapting to a business and marketing environment that will have gone through a complete transformation. 

While that presents a tremendous opportunity for innovative new companies trying to fill the void, history shows that 9 out of every 10 will fail and half in their first three years. While their leaders may have great ideas; too many still think, operate and talk about their companies like it's 1995 and no one is listening. 

 

People have heard it all a million times over.

 

They want the companies they support to recognize their changed expectations and demands. They want personalization and transparency. Who are you? What do you do? How do you do it? Who, specifically, do you do it for? Be anything you want to be. Just be honest about it.

 

"If you do it well and it's perfect for me, I'm in. If you don't, I'm out." In other words, stop the BS.

 

We're not an ad agency. The world has way too many of those already.

 

We're a partnership of experienced professionals who operate independently and together as needed; united in a belief that if you're an innovator trying to bring a great new idea to the mainstream, you must look forward and start thinking, operating and talking about your company like it's 2030.

Do that today and they will listen.

The future is bright. We can help you get there first.

Bill Ferguson

Managing Partner

bill@nar8iv.com

214-356-0082

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CEOs Must Drive Marketing Success

I get it. You're the CEO and you're busy. You'll say you've done your part. You hired a very expensive, impressively experienced CMO and you expect her to autonomously lead ALL marketing initiatives. After all, your management style is to hire great people and get out of their way so if you still have to be the driving force of marketing, you need to find someone who can get the entire job done. Right? "Wrong." This is the textbook explanation for why too many companies struggle, hovering, uncomfortably close to the failure line. The reality is that there are three essential things your talented CMO can't deliver on her own. She will gladly facilitate, as will other members of your team, and

Parallel Universe of the Ad Industry

Soon it will be Cannes time again which always leaves me thinking, "Love or hate the advertising industry, you have to give it credit for its self-perpetuation." It thrives in its own world, needing only a steady stream of funding from clients who have no place else to turn. Just the other day, I read an exchange on LinkedIn where agency creatives were challenging Gary Vaynerchuk who'd wondered why Cannes was still giving out awards for advertising when no one was watching anymore. "How dare he?" they blustered. "Our work is for BMW, American Airlines and Nike. We were on the Super Bowl." Shocking, I know, advertising guys completely missing his point or anything else they take as a critique

 
 
 

Contact Info

I’d love to hear from you! Please send me a note or comment and I’ll reply promptly.

Email:

Phone:

214-356-0082

 

214-356-0082

Dallas, TX, USA

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